Spreading Stampede goodwill at community events across the city
During my time as chair of the Promotion committee, former president Mike Casey and I sat down to discuss how we could build a better relationship between the Stampede and the citizens of Calgary and surrounding communities. I wanted to take a more proactive approach to enhance this relationship by going out and identifying opportunities rather than waiting for a community to ask us to be part of their event. Last year at a Community Projects & Development committee meeting, I presented an idea called Pop Up Neighbours.
Pop Up Neighbours is a concept that builds on the Calgary Stampede brand value of commitment to community. It’s about being neighbourly and welcoming, and not about being the best in Calgary, but the best FOR Calgary.
Pop Up Neighbours is a concept that builds on the Calgary Stampede brand value of commitment to community.
In 2016, the first year of the program, we participated in three events: the Veterans Food Bank Hamper Program, the City of Calgary River Cleanup and City of Calgary Senior Services – Paint the Town. These events were a resounding success, both in being able to help a local organization as well as interacting with community members and identifying new opportunities.
The River Cleanup involvement was truly appreciated by the Ramsay/Inglewood communities, and it gave our volunteers civic pride to collect a pile of trash and help keep the river clean.
The City of Calgary Senior Services department was ecstatic that we chose to help them as they had seen a drop in the number of volunteer companies/organizations since the economy had changed. The woman whose property we painted could not say thank you enough for what we had done with her house; you could see how proud she was of the property. Her husband had passed away five years ago and there had been very little done for improvements to the property since.
We wore our cowboy hats at these events, and many community members stopped to ask what we were doing there. We had the opportunity to talk with community members about the Stampede and how we could work together.
This is a new project initiative for all Calgary Stampede volunteers, and we encourage every volunteer to look for opportunities to better their community. The ultimate goal is to have every committee find its own Pop Up Neighbour community event and execute at least one event each year.
We helped to keep the river clean
in the communities of Ramsay
PAINTED A SENIOR'S HOME
We made a senior woman proud of
her property again by painting her
VETERAN'S FOOD BANK
We volunteered at the Veterans
Food Bank Hamper Program