STAMPEDEPURPOSE AND VISIONREDEFINED

Purpose

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To preserve and celebrate our western heritage, cultures and community spirit.

Vision

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To create a world-class, year-round gathering place for the community.

PRESIDENT AND CEO

A MESSAGE FROM THE PRESIDENT AND CHAIRMAN OF THE BOARD AND THE CEO

DEAR FRIENDS,

Thanks to our supporters, volunteers and employees, the Calgary Stampede achieved meaningful progress on our renewed vision to preserve and celebrate our western heritage, cultures and community spirit.

  • In 2014, we opened the doors to the new Agrium Western Event Centre, creating stronger urban and rural connections for our community.
  • Our 10 days in July were exciting and hot, with Calgarians and visitors gathering at Stampede Park and across the city to celebrate.
  • Our year-round business and community events thrived in the past year, further cementing our role as a destination and provider for exceptional events and as an enduring economic and community driver.
  • The Calgary Stampede and the Calgary Stampede Foundation’s We’re Greatest Together capital campaign made exceptional progress in 2014. We look forward to officially wrapping up the campaign and exceeding our goal.
  • We carefully completed environmental remediation and repairs related to the 2013 flood, helping to protect this gathering place for generations to come.

We’re proud to share more details below - and throughout this report - on the achievements of our organization and people.

This March, Bob will complete his two-year term as president and chairman of the board at the 2015 Annual General Meeting. Also in March, Vern will conclude an almost 30-year career at the Stampede including 10 years as our CEO. For both of us, it’s been incredibly fulfilling during each of our tenures to have led the organization.

We’re pleased to welcome Warren Connell into his role as chief executive officer and Bill Gray into his role as president and chairman of the board, when they assume these new roles in March 2015. The organization is well positioned for future success with these two talented and conscientious leaders ready to care for and grow the brand that has come to define our great city.

It’s been an honour and a pleasure for us to serve this organization over the past years. We have only optimism and enthusiasm for the future of the Calgary Stampede.

RENEWED VISION AND PURPOSE

One of the most important accomplishments of 2014 was a renewal of our fundamental vision and purpose statements. These refinements reflect and guide the strategic direction of our organization and our supporters.

Our new purpose statement reads “to preserve and celebrate our western heritage, cultures and community spirit.” It better expresses our commitment to western heritage while at the same time speaking to other traditions like those of our Treaty 7 partners and those of new Albertans. Equally important, we recognize the unique “can-do” spirit of Calgarians and Albertans to make things happen in and for our community.

Our revised vision also makes the connection with community explicit. It now reads “to create a world-class year-round gathering place for the community.” The good work our volunteers and employees do is aimed at providing a benefit for the community - now and into the future.

The renewed statements create a great platform for the continued relevance and success of the Calgary Stampede in our city.

AGRIUM WESTERN EVENT CENTRE

In June, we officially opened the Agrium Western Event Centre, which is now the heart and home of agriculture and western events on Stampede Park. This facility is without parallel in Canada and launches the Calgary Stampede onto the world stage of high-performance equine and agricultural productions.

The Agrium Centre hosted several events in 2014 including Jonathon Field and Friends, Royal West, CPRA Grassroots Rodeo, World Professional Bull Riding Finals, Team Cattle Penning, Arabian Horse Show and our annual Cutting Horse Futurity event.

The facility also serves as the classroom for the new Journey 2050 educational program, which is aimed at the grade seven curriculum. The new inquiry-based learning program began in October 2014 and is inspiring students to provide real solutions to feed our ever-expanding population. With the help of iPads, videos, displays and games, up to 10,000 students a year will make decisions and adjust them based on their impact on society, the environment and the economy on a local and global scale.

2014 STAMPEDE

In July, we welcomed 1,263,428 people through the gates, the second-highest attendance in our history. Guests enjoyed 10 hot and sunny days on Stampede Park, which saw a number of exciting changes this past year.

The Kids’ Midway moved next to the Agriculture Barns, creating an integrated family zone. This will connect to the future ENMAX Park, which is set to open in 2016. By moving Nashville North to the north end of Stampede Park and closer to Cowboys Casino, we purposefully created a consolidated party zone.

To satisfy the hunger of our guests, it’s only fitting that The Greatest Outdoor Show on Earth created Calgary’s largest pop-up patio. “Triple B – Barbeque, Bulls and Beer” featured the World’s Largest Grill and became the place to enjoy top-notch grilled specialties, ride a mechanical bull and sip a cold one.

New creative producer David Pierce and his talented team brought a celebration of chuckwagon racing to the Grandstand Stage with the TransAlta Grandstand Show, Barnburner.

Thanks to our annual curation of new experiences alongside old favourites, friends and families came together to create poignant and vibrant memories. We thank our incredible volunteers, employees and guests for yet another unforgettable year at the Calgary Stampede and for making Calgary a better place.

YEAR-ROUND IMPACT

With our trademark western hospitality, fabulous facilities and prime location, Stampede Park hosted more than 600 events - from the FIVB Volleyball World League final and the Scotiabank Marathon, to Monster Jam, Screamfest and Beakerhead’s Little Big Street. Approximately 25,000 people attended 25 graduation celebrations and well over 35,000 guests celebrated the holidays at one of the 60 holiday celebrations we hosted at Stampede Park. In total, our event business saw some 1,035,000 guests converge on Stampede Park over the course of 2014.

Our energetic volunteers were also creating and contributing to community events and engaging Calgarians in their backyards and at Stampede Park. We were proud to see longtime community connections upheld and new relationships and offerings bloom. These community connections will drive the continued relevance of the Calgary Stampede. We know that Calgarians will recognize and appreciate the Calgary Stampede people and programs as contributing to the betterment of our community. Please see the report for more information on our community impact.

CAPITAL CAMPAIGN

We are thrilled about the success of the Calgary Stampede and the Calgary Stampede Foundation’s We’re Greatest Together capital campaign. Philanthropists, corporate Calgary, Stampede volunteers and so many more have come forward to make our vision a reality. Thanks to many generous donors, ENMAX Park will give Calgarians a new 16-acre park along the Elbow River, and the new Youth Campus will become a vital hub for youth development, western heritage and education.

As we wrap up our We’re Greatest Together capital campaign, we are humbled and inspired by the faith our supporters have put into these exciting development projects. The Calgary Stampede will have the opportunity to strengthen and build urban and rural connections, celebrate western heritage and bring people of all ages and backgrounds together for generations to come.

ENVIRONMENTAL RECLAMATION AND FLOOD MITIGATIONS

The 2013 flood caused serious damage to the riverbanks, residential properties and businesses all along the Elbow River. The Calgary Stampede sustained more than $60 million in damage. Over the course of 2014, we worked hard to complete the restoration of the riverbank in an environmentally sensitive manner and have carefully installed protections against future flooding. All riverbank reclamation and flood mitigation work was completed with the required regulatory approvals.

Our riverbank restoration work included the removal of debris from the Elbow River and the replacement of vegetation important to the river valley ecosystem. We also completed installing the final phase of a flood protection system that has been under construction since 2000 and will protect the southern portion of Stampede Park from overland flow waters associated with a future major flood event. The flood protection system is located outside of the floodway and is designed to avoid impacting communities upstream or downstream of Stampede Park.

Construction of a new, single span steel arch bridge to replace the pedestrian “blue bridge” began in 2014. Slated to open in June 2015, the bridge will be an important connection into ENMAX Park.

With virtually every one of Stampede Park’s buildings undergoing updates and repairs as part of the flood response, our renewed facilities are ready to host future exceptional events. We thank all the employees and contractors who worked tenaciously in 2014 to rebuild Stampede Park to its current tip-top shape.

Bob Thompson
Bob Thompson
Bob Thompson
BOB THOMPSON PRESIDENT AND CHAIRMAN OF THE BOARD
Vern Kimball
Vern Kimball
Vern Kimball
VERN KIMBALL CHIEF EXECUTIVE OFFICER
CS Stampede

INSTASTAMPEDE

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The real Stampede champions—the thrill seekers, campfire storytellers and boot stompers—are the millions of people who celebrate Stampede in their very own way. Stampede Champions wear it, love it, live it and share it to make these 10 days come to life.

#STAMPEDE2014
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New in 2014

A new layout, new food and new experiences—Stampede Park was full of surprises in 2014.

2014 STAMPEDEHIGHLIGHTS

1,263,428 ATTENDED CALGARY STAMPEDE IN 2014 SECOND HIGHEST NUMBER IN HISTORY, BEATEN ONLY BY THE CENTENNIAL IN 2012
Guitars
Scorpions
William Shatner
Animals
Guitars
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William Shatner
Animals
Guitars
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William Shatner
Animals

2014 STAMPEDECHAMPIONS

$100,000 RODEO CHAMPIONSRODEO AWARDSCHUCKWAGON CHAMPIONS
Saddle Bronc RidingDustin FlundraGuy Weadick Memorial AwardBrian Laboucane$100,000 ChampionKurt Bensmiller
Bareback RidingKaycee FeildNovice Saddle Bronc RidingKeenan ReinhardtAggregate ChampionJason Glass
Bull RidingScott SchiffnerNovice Bareback RidingSpur LacasseRookie Driver AwardKris Molle
Tie-Down RopingMorgan GrantBoys' Steer RidingBriggs MadsenSafety AwardJason Glass
Steer WrestlingTrevor KnowlesChampion Saddle BroncS-66 Stampede WarriorChampion OutridersShawn Calfrobe & Wayne Wright
Barrel RacingKaley BassCHAMPION BAREBACK BRONC788 COPPER CATOutstanding OutriderDustin Gorst
Champion BULL035 SHEEP CREEK