The CS brand is a well-known community symbol. While it may stand for Calgary Stampede, it also symbolizes our Community Spirit, fuelled by volunteerism, providing opportunities for youth and a lasting economic impact in our city. The Stampede family is committed to supporting our community both on Stampede Park and across our great city.

We are pleased to share with you a number of the Stampede’s accomplishments in 2018.


Report to the Community

The Calgary Stampede is a not-for-profit community organization that preserves and celebrates our western heritage, cultures and community spirit.

Stampede has been an iconic symbol of volunteerism, community spirit and western values for more than 100 years. Through investing in youth and agricultural programs, providing world-class event facilities and offering a unique western experience for the world to enjoy, the Stampede has made positive impacts on communities across southern Alberta.

A Message from the President & Chairman of the Board and Chief Executive Officer

Dear Friends,
Thank you to all of you for your support and contributions toward making 2018 a year of outstanding accomplishments for the Calgary Stampede and for our community. We continue to strive toward our vision of creating a world-class, year-round gathering place, and as we embark on the final six years of our 20-year Master Plan vision, our accomplishments over the past three years tell us clearly that we are on the right path to achieving our goals.

This year, the Calgary Stampede embarked on the final year of its 2016-2018 Strategic Plan, a plan that has reflected a theme of community spirit, both in the pursuit of strengthened relationships with our community partners and guests as well as in the efforts we have made to support a culture of enhanced collaboration for the Stampede team. Stampede 2018 was exemplary of what is possible when we come together - this Stampede was one of the most successful Stampedes in our history with the second highest attendance ever and guest experience ratings that tell us clearly that the Stampede experience is very special for all of our guests.

The stories shared through this report represent many of our efforts over the past year to fulfill the objectives of the 2016-2018 Strategic Plan. As we reflect on all of the accomplishments achieved through that plan, we recognize the many opportunities and advantages that will continue to be afforded by moving forward with the same strategic approach and direction. To this end, we will introduce a new Strategic Plan in 2019 that continues to focus on connecting with our community, building our team, building our youth, and building our vision as a means to achieving our Master Plan goals.

When we embarked on the 2016-2018 Strategic Plan, the city of Calgary was facing and continues to face challenging economic realities. The proposed BMO Centre expansion has been a key focus of the Stampede over the past three years and represents a foundational component of fulfilling our Master Plan vision. The BMO Centre expansion will bring new energy to our community by establishing Calgary as a tier one convention city, creating economic diversification for our region and international renown for our community. The fulfillment of the BMO Centre development will also provide the Stampede with the financial support needed to ensure the continued sustainability and growth of our year-round contributions to the community. On December 18, 2018, both the Government of Alberta and the City of Calgary confirmed their financial support for the BMO Centre expansion as a key infrastructural enhancement for southern Alberta, and we will continue our efforts to secure Federal Government funding for the project into 2019.

Our strategic focuses over the past three years have resulted in new programs, developments, and broader support of our community partners through participation and contributions at events across the city. These accomplishments were made possible because of the community spirit that exists among the Stampede’s people, partners and friends. While we are proud of the accomplishments reflected in this year’s report, we are also proud of the many efforts that have been made over the past year to enhance the Stampede’s volunteer infrastructure. These efforts are the behind-the-scenes work that has been done to make it possible for the Stampede to pursue its objectives to the next level. One of these accomplishments was the realignment of our agriculture and western events areas to provide strategic collaboration opportunities as a means to maintaining our commitment toward and enhancing our agriculture and western events offerings. We also upgraded our volunteer database in order to facilitate new ways to offer volunteer participation opportunities at the Stampede. These kind of accomplishments will provide a new foundation for the goals we set through our next strategic plan and for making possible many more stories to come.

We look forward to working with you as we continue to drive forward with new opportunities to support the prosperity our community, build the spirit of our great city, and grow our year-round gathering place.

We are pleased to share with you a number of the Stampede’s accomplishments in 2018. Thank you again to our friends, neighbours, sponsors, government partners, community partners, volunteers and employees – we couldn’t do what we do without your support.

We’re Greatest Together,

David Sibbald

President & Chairman of the Board

Warren Connell

Chief Executive Officer


See the Highlights