Celebrating Calgary's Stampede Story

Whether you’re lining the parade route, watching the powwow at Elbow River Camp, or cheering loudly at the Rodeo, the Calgary Stampede has been a catalyst for community connection since 1912. To celebrate this heritage and inspire new connections for the future, the Calgary Stampede Foundation introduces the SAM Centre. SAM is the only year-round immersive experience that offers an intimate look at the rich history of the Stampede and its role in our community.

A Transformational Gift

Don Taylor, Calgary entrepreneur and philanthropist, donated $15 million to the Calgary Stampede Foundation to create SAM Centre. It is named after his father, Robert Samuel Taylor.

“SAM Centre will show visitors the character, the grit, and the perseverance of the peoples that make up southern Alberta.”

– Don Taylor

Pride of Place

SAM will sit at the heart of Youth Campus at Stampede Park, nestled next to the Rundle Ruins. This site has always been a place of gathering, and SAM will continue that tradition as a place for celebrating, learning and sharing. It will be open year-round.

Be Part of the Story

The story of the Stampede – and the story of Calgary – is a legendary story. Full of excitement and emotion, twists and turns, challenges and celebrations. It’s an epic tale that moves you, connects you and most importantly, it’s a story that includes you.

At SAM, you are at the centre of the Stampede’s ongoing story. From interactive exhibits to energizing experiences, the stories of the Stampede will come to life for each and every one of us. At SAM, you play a role in history’s greatest living western story, becoming part of the Stampede legend.

View the News Release

Explore. Experience. Feel. Discover. Access.

SAM will feature interactive exhibitions, a multi-media show, flexible spaces featuring novel events and activations, and a state-of-the-art workshop for preserving the Stampede Collection and Archives. At SAM, families, friends, and visitors from around the world will play a part in Calgary’s ongoing Stampede story.

What Our Partners Say

“The SAM Centre is not only about sharing the stories of the Stampede, but also the stories in the making, both now and for future generations.

We wanted to design a space that while contemporary in form and function, captures the rich Western culture and heritage that is celebrated by the Stampede, and encompasses its core values of community building—conceiving an architecture that reflects the significance of gathering at its heart.

We are excited to see how our design can facilitate the telling of Stampede stories and carry its legacy forward for years to come.”

View the Project Overview

Thank You to our Donors and Partners

Taylor Family Foundation

Estate of Arthur (Bud) Hall

Norris Family Foundation

Linda Achtemichuk

Age Care Midnapore

Cheryl Arany

Big Four Family Reunion

Beverly Blue

Nicole Burns

Linda Clarkson

Trudy Cowan

Gordon Franson

Kate Gernat

Ron Getty

Patricia and Robert Steele

Lynne Thornton

Catherine Torfason

Orlo Tveter

David Vine

Joanne Melville

Our Mission

At SAM Centre we engage our communities in authentic, immersive experiences year-round showcasing the stories, artifacts, and peoples of the Calgary Stampede with the aim to promote and reinforce a genuine and enduring sense of community identity and belonging rooted in Western Hospitality.

We can’t wait to welcome you to SAM!