b'The excitement kicked off in late May as we opened This year also marked a milestone with the completion the doors to Sam Centre, inviting guests to experienceof our 20-year Master Plan and the conclusion ofthe stories and thrill behind The Greatest Outdoorour 2020-2025 Strategic Plan, and we now find our Letter from the President Show on Earth year-round through immersive exhibitsorganization on the precipice of a big evolution.and storytelling.Weve built the facilities on Stampede Park to welcome the world, and now we turn our focus to fulfilling our & Chair of the Board and We followed that up with the grand opening of thevision of being a world-class, year-round gathering place.expanded BMO Centre in early June, showcasing Stampede Park as a top-tier gathering place. With that, weve launched a brand-new 2025-2029 Chief Executive Officer Both spaces have been widely embraced. Since theStrategic Plan, with a refreshed purpose and visiongrand openings, the BMO Centre has hosted upwardsthat will help guide the organization through the next of 323,000 guests for conventions, meetings and events,four years. Community, agriculture, the arts, youth,while Sam Centre has played host to guests from acrossour unique relationship with the First Nations of22 countries and more than 2,200 students through theTreaty 7, gathering, giving back and financial stability Sam Education program.remain at the heart of who we are and what we do.Stampede 2024 set an all-time attendance record,None of our successes from the past year, nor whatwelcoming nearly 1.5 million guests to Stampede Parkwe hope to achieve in the year ahead, would be possible for our 10-day celebration. Guests took in all thewithout the support of our neighbours, sponsors, exceptional experiences we had to offer, includingdonors, government partners, community collaborators, brand-new programming, brand-new spaces and volunteers and employees. These accomplishments are our familiar and guest-favourite experiences. a shared achievement, and we are thankful for your We also brought Stampede spirit into the communitysupport and commitment to the Calgary Stampede.with a number of our committees hosting pancakeWe look forward to celebrating alongside you,breakfasts both on and off Stampede Park. Theour community, once again in 2025.community spirit wasnt limited to our 10-day celebration, with hundreds more events hosted and attended by Stampede Volunteers and representatives within the community throughout the year.Will OslerJoel Cowley President & Chief Executive OfficerChair of the Board Stampede 2024 set an all-time attendance record, welcoming nearly 1.5 million guests to Stampede Park for our10-day celebration.Joel Cowley, Will Osler,CEO President & Chair of the Board2024 Report to the Community Calgary Stampede 2'