The Calgary Stampede has existed as an iconic symbol of volunteerism, community spirit and western values for more than 100 years. We invite our partners to be part of this community by offering the opportunity to connect their brand to a unique and passionate audience. Calgary Stampede sponsors gain access to host clients in premium venues, engage their employees and increase brand loyalty and sales through the alignment of mutual objectives.
The Calgary Stampede is a not-for-profit community organization that preserves and celebrates our western heritage, cultures and community spirit. With the vision to create a world-class, year-round gathering place for the community, the organization reinvests all revenue into a broad range of programs, our facilities and the talent of 2,500 volunteers and 1,200 employees who together create our success. The support of our public partners is vital to the continued development of Stampede Park for the benefit of Albertans and visitors from around the world. Our shared vision will enable us to be valued contributors to our community both today and well into the next century.
The City of Calgary
The City of Calgary is a long-time partner of the Calgary Stampede. Along with providing our 100-year lease and support for our credit facilities, collaboration enables outreach into the community to enhance and support civic activities through the year. Various initiatives at Stampede Park and beyond engage citizens and guests, contributing to the cultural, social and economic well-being of the greater community.
The City is providing one third of the funding for the expansion of the BMO Centre, that moved forward to complete phase two and begin the final phase to become the largest convention facility in western Canada.
The Government of Alberta
The Government of Alberta, through Alberta Culture and Status of Women, supported several Stampede programs and facilities through an operating grant of $6.055 million. These funds provided opportunities for youth to learn about Indigenous culture, agriculture and sustainability from programs like Stampede School and Journey 2050 and to develop performing arts skills to showcase on stage for 10 evenings. The investment enabled 2500 volunteers to contribute their time and talent toward community spirit and executing a safe Stampede, while $250,000 was specifically directed to enhance guest experience by replacing the primary power line to the Grandstand along with repairing and replacing the roof on Level 5 of this key public asset. In addition, the Stabilize Program supported the planning for a rodeo with international competitors and the Small and Medium Enterprise Relaunch Grant aided in reopening within restrictions of the pandemic.
The Province is a one third funding partner of the BMO Centre Expansion Project. Construction continued with phase three starting in April, on schedule to double the capacity to host tier-one conventions in 2024.
The Government of Canada
The Government of Canada provided support through the COVID-19 pandemic with income and wage subsidy relief. The Calgary Stampede appreciates this support, which helped sustain employment opportunities to deliver Stampede 2021, and the Canada Alberta Job Grant (CAJG) contribution of $33,105 to enable additional employment opportunities during the year. The 2021 Canada Alberta Livestock Feed Assistance Initiative supported OH and Stampede ranches with $26,090 of targeted relief due to drought.
The contribution by Infrastructure Canada of one third matching funds to the $500 million-dollar expansion of the BMO Centre enabled construction of the primary build to commence, and the main steel frame began rising upward in Q4 of 2021.