Founder and former CEO AdFarm
Kim McConnell is a founder and the former CEO of AdFarm, one of the largest agricultural marketing communications firms in North America and a recipient of many personal and business honours including a Member of the Order of Canada. In 1984, Mr. McConnell started the business in the basement of his house. In 2007, he stepped down as CEO. Over the years, Mr. McConnell has led many national and international brand and marketing assignments for several respected agri-food companies. He has been the catalyst behind many industry initiatives including advancing the Canadian beef industry, the Canadian seed industry and recently has spearheaded an initiative to build greater public trust in food and farming.
Under Mr. McConnell’s leadership AdFarm was recognized as one of “Canada’s 50 Best Managed Companies”, and in 2006 was recognized as the 3rd Best Place to Work in Canada. Mr. McConnell is also the recipient of many national business awards including ‘Agri-Marketer of the Year’, finalist for the Ernst & Young “Entrepreneur of the Year”, the Canadian Youth Business Foundation “Mentor of the Year” and in 2012 he received one of the industry’s highest awards when he was inducted into the Canadian Agricultural Hall of Fame. Mr. McConnell remains active in Canada’s agribusiness community and is director on a number of corporate and volunteer boards.Return to Board of Directors