The Lotteries committee generates revenue for the Calgary Stampede and its not-for-profit partners, thus contributing to the betterment of our community. Over the course of each year the Lotteries committee plans and executes the sale of on park and advance tickets for various prizes.

Specific Activities

  • Create exceptional experiences by annually creating advance ticket and on-park campaigns, designing an effective ticket pricing strategy, developing realistic annual budgets, selecting unique and exciting prizes, overseeing the purchase of operating supplies, completing licensing applications for the AGLC, and securing the best technology requirements to meet guest expectations.

  • Energize the brand by developing an effective marketing plan (on line, print, advertising, social media, events) working with promotions, media relations, sponsorship and any other relevant Stampede units.

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