The Promotion committee creates exceptional experiences by entertaining, educating and engaging Calgarians and visitors to Calgary with our unique way of promoting our Western Heritage and Values. Creating inspired spaces as they travel throughout Calgary and the world, the Promotion committee tirelessly promotes the Calgary Stampede brand that is identified with the City of Calgary.
Deliver a new inspired space including a new Stampede Stage that allows the Stampede to connect with persons outside the city.
Energize the brand by seeking out new audiences and different demographics through its Happy Trails and Harry the Horse programs.
Deliver exceptional experiences for all audiences by planning for and providing high quality entertainment and activities that promote western heritage and values.
Promote the community’s year-round awareness of the Calgary Stampede by engaging in activities in the city and abroad that showcase the Calgary Stampede.