The Royalty committee selects and trains a year-round ambassador to serve as the Stampede Princess who promotes and represents the Stampede’s western heritage and values by attending and participating in events and delivering exceptional western experiences to engage our community in connecting with our brand.

Specific Activities

  • Engage with First Nations Events to align, coordinate and enhance the distinct respective programs to best present both Stampede Princess and First Nations Princess together jointly as Stampede Royalty and ambassadors of the organization.

  • Annually plan and execute an independently judged contest to select the Stampede Princess.

  • Deliver training to develop and prepare the Stampede Princess to best perform the role.

  • Connect the community and the brand by representing and promoting the Calgary Stampede at targeted events locally, nationally and internationally and delivering exceptional experiences through various media to highlight Stampede values and create positive interactions with the brand.

  • Strengthen urban and rural connections through the development and presentation of a robust equine program to create and showcase authentic western experiences highlighting the values and skills of horsemanship and animal care as cornerstones of our western heritage and values.

  • Deliver a positive program experience for the Stampede Princess to create a life-long supporter and ambassador of the organization.

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